Google Ads For Accounting Firms
We build and manage Google Search, Local Service Ads and Google Business Profile campaigns for Enrolled Agents, tax firms, CPA firms and accounting firms across the US and Canada. You show up when business owners search for help with the IRS, the CRA, corporate tax or bookkeeping, not when price shoppers do.
Google Ads is the fastest way for an accounting firm to generate leads. It’s faster than Facebook Ads, and much faster than SEO, especially if you’re doing it on your own. But the barrier to entry is low, so most firms end up in the same place.
Most firms go after broad keywords like “small business accountant near me,” “corporate tax services” or “personal tax return.” They get a lot of searches, but every other firm in your city is bidding on them too.
More firms bidding on the same keyword pushes the cost per click up. And the person searching has a long list of accountants to choose from, so they’re likely reaching out to several of them at once.
When every ad targets the same search with the same message, the only thing left to compare is price. You’re no longer the obvious choice, you’re one quote out of many.
We don’t try to outbid every firm in your city. We change what you offer and what you bid on.
A free consultation is what every firm offers, so it’s no longer unique. We build an offer around your ideal client’s biggest hesitation, like a flat published fee, a fast quote or help switching from their old accountant, so your ad gives them a reason to pick you.
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We go after the searches your competitors ignore: specific IRS and CRA forms and tax codes, and niche verticals most accountants don’t target. People are searching for them every day, and when your ad is the only one there, you get the click without the bidding war.
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Book a free strategy call. We'll look at what your ideal clients search for in your market and show you what a campaign would look like for your firm.
Book A Strategy Call30-min walkthrough. No sales pitch.
It depends on your market, the services you want to grow and how many new clients you can take on. We’d rather start with a budget you can keep up for at least 90 days than spend big for one month. On the strategy call, we’ll show you what clicks actually cost for the keywords that matter to your firm.
Google Ads is the fastest channel we work with. Ads can start bringing in leads within days of launching. The first few weeks are about learning which keywords and offers bring in the right clients, so give it 60 to 90 days before judging the results.
Most failed campaigns we audit have the same three problems: broad keywords, a generic free consultation offer and slow follow-up. We change all three. Niche keywords, an offer worth choosing and leads contacted within minutes, not days.
Broad keywords attract price shoppers. Niche keywords attract people with a specific problem who are looking for someone who understands it. We also use qualifying questions on your landing page so the wrong fits are filtered out before they reach your calendar.
No. We build dedicated landing pages for the services you want to grow. They convert better than sending ad clicks to your homepage, and your existing website stays as it is.
You do. The ad account, the data and every lead belong to your firm. If we ever stop working together, everything stays with you.
Google Ads brings in leads fastest. SEO takes longer to build but keeps working without paying per click. Many firms start with Google Ads to bring in clients now while SEO builds in the background.