Why Building An Attractive Website For Your Firm Is Important
Having a modern and aesthetically appealing website in 2025 is not only important as its a reflection of your accounting firms brand, but it also improves the users experience and your websites conversion, so you can attract more business.
Today I present to you a variety of different accounting firm websites you can take inspiration from. I’ve also included a few website tips below so you can increase your websites conversions to drive more business.
Inspirational Accounting Website Designs
MyBookly
MyBookly is an accounting, bookkeeping and tax firm located in Oakville, ON, that focuses on small businesses as well as tech companies in crypto, ecommerce, and SaaS.
DS CPA
DS CPA Professional Corp. is a CPA accounting form located in both Smith Falls and North York, ON, with a focus on Audit & Assurance.
Streamline Accounting
Streamline Accounting is a CPA accounting firm in Calgary, AB, that focuses on real estate tax, corporate restructuring, corporate tax, as well as bookkeeping, payroll and general accounting.
George K CPA
George K CPA is a firm that focuses on Audit & Assurance, and Tax Advisory. They specialize in helping non-profits and charitable organizations.
Website Design Tips To Boost Engagement & Conversions
- Customer Centric Language:
- They say a person’s 2 favorite words are their name, and the word ‘you’.
- Now since we’re attracting a broader audience with your website, we want to use the word ‘you’ and reduce the overuse of the words of “I” or “we”.
- The reason for this is because your future client wants to know how you can help them, and once you’ve demonstrated that you can help them, only then will they care about you and your business background.
- Authentic Images:
- It’s easy to grab a free stock image that looks nice, and I’m not suggesting that you have to completely avoid it, but take the time to include authentic images that relate to your website content.
- Include pictures of your office, your team, and show your future clients who they would be working with. This builds trust and transparency, and its also going to put a face to the name.
- Multiple Contact Points:
- Include a phone number, direct email link, lead form, and the option for clients to book directly in your calendar. If you’re afraid you might have random people book your calendar, having a vetting criteria which asks specific questions.
- Digestible Content:
- Space out your content, and avoid big blocks of text. No one wants to read a book when visiting your website, they want to see a bulleted list, bolded words, and a few sentences and paragraphs.
Interested in having us design your firm’s website?
Connect with us today for a free strategy call, where we’ll go over how we can not only improve your websites design, but also help you use it as a tool to generate more client appointments.
