If you would like to generate more phone calls to your accounting firm, leveraging your Google Business Profile is the easiest way.
How to Get More Phone Calls From Your Google Business Profile as an Accounting Firm
If you want more phone calls from your accounting firm’s Google Business Profile, you do not need a complicated strategy or a new tool. In many cases, a small adjustment can make a meaningful difference when it is done correctly.
One of the simplest and most overlooked changes is extending your listed office hours into the evening.
At first glance, this sounds almost too basic to matter. In practice, it works surprisingly well, especially for accounting firms during peak season.
Why Evening Hours Matter More Than You Think
Most business owners and individuals do not search for an accountant in the middle of their workday. They search after hours.
Evenings are when people finally sit down, look at their finances, and realize something needs to be done. That is when tax stress shows up. That is when urgency kicks in.
If your Google Business Profile shows that you are open while most other firms are closed, you immediately stand out. You are not competing with every firm in your city. You are competing with the few that are available at that moment.
This matters because many users filter results by “open now.” Google also tends to prioritize listings that are available at the time of the search. When your profile shows as open, you increase both your visibility and your likelihood of getting the call.
Why This Works Even Better During Tax Season
During tax season, search behavior becomes even more skewed toward evenings and late hours.
Late filers and overwhelmed business owners often look for help outside of normal business hours. When they reach out, they usually have higher urgency and a stronger intent to speak with someone immediately.
Being available during those moments positions your firm as responsive and accessible. You are meeting prospects where they already are, instead of expecting them to adapt to your schedule.
For appointment based firms, this can be a quiet advantage that compounds over a few weeks.
Availability Only Works If Calls Are Handled Properly
There is an important caveat.
Extending your hours only works if calls are actually answered or properly routed. Showing as open and letting calls go to voicemail defeats the purpose and can hurt trust.
If you decide to extend your hours, you need a plan for handling after hours calls. That might mean using a call center, outsourcing call handling, or setting up a system that captures and qualifies inquiries properly.
The goal is not to have a partner working late every night. The goal is to make sure prospects feel acknowledged when they reach out.
A Real Example From Tax Season
This is not theoretical.
During the last tax season, an accounting firm tested extended evening hours on their Google Business Profile and paired it with proper after hours call handling.
Over a short period, that single change resulted in:
Eight additional personal tax related clicks
Three new self employed clients
One corporate client
No new ads. No website redesign. Just better availability at the right time.
One Rule You Should Not Ignore
This strategy is not for every business.
Only use this if your firm operates on an appointment basis.
If you run a walk in office or any business where clients physically show up without booking ahead, do not do this. You do not want people arriving when your doors are closed.
For firms that book consultations, however, this is a low risk test, especially during peak season.
Final Thought
Most firms compete by doing more. More ads. More content. More complexity.
Sometimes, the easier win is simply being available when others are not.
If your firm relies on booked consultations and you want more phone calls from your Google Business Profile, testing extended hours during peak periods is worth your attention. You may be surprised how many additional leads come in from a small, intentional change.
